This course focuses on the international business and comparative management through the lens of content and cultural industry in South Korea, Japan and Taiwan. Globalisation, digitisation, de-globalisation as well as varieties of institutional environments provide opportunities and challenges to firms. The course uses the various segments of content and cultural industry to provide an understanding of complexities in the global economy. Cultural industries are “systems of organisations that produce and distribute cultural goods with substantive symbolic, aesthetic, or artistic value (Wang et. al., 2020)” Due to their unique characteristics, these industries produce distinctive business dynamics. Among others, East Asian cultural products, e.g., Japanese Anime and K-Pop, are the key cases to account for how international business operates. This course expects students to intensively engage in class discussion accompanied by weekly response papers and a term paper.